Master's Keep


Visual Design
User Research


Yerri Portillo, Lead Designer

Evan Reas, Facilitator

Dave Merwin, Domain Expert




Providing a secure and easy way for alcohol and spirits lovers to acquire future releases of exceptional wines and spirits through NFTs

Bird’s eye view of the project

This project with the folks at Overproof was a 2 week sprint with the goal of validating a product idea with the intended audience. This was a less structured format because the client had a solid hypothesis for their platform and this project leaned heavily into the visual execution of the idea we were planning to test.

More text here…

Bridging the different niches

The most enjoyable part of this project was how much I got to learn about 3 different industry that converged to solve a need that the team at Overproof knew existed in the market. Between Alcohol/Spirits + Crypto/NFTs and Investing there was so many new paradigms that I had to wrap my head around. Getting to lean into this niche and approaching the project from a perspective of a newcomer made me excited to tackle this problem and make something new.

Finding our segment of users

One of the first hurdles was deciding who our primary audience would be. We asked ourselves would it be more effective to target the crypto native crowd who would be curious to buy other types of NFTs in diverse industries? Should we aim at the luxurious item collectors who also are passionate about fine wines and spirits who may be intrigued in dipping their toes into the crypto space?

We chose to cater to the latter primarily but also were interested in the opinions of the first. Once we knew who we'd be speaking directly to we then could base our decisions around that persona.

More text here…

Nailing down the look

When moving onto the visual design phase we worked closely with the client project team to get a better idea of their design sensibilities. We also pointed out some visual styles we wanted to test to see if they would resonate with the 2 conflicting user bases that were our primary and secondary audiences.

More text here…

Agreeing on our happy path

With the visual design generally nailed down we ran the client through some user flows to outline areas we were unsure of or needed more clarification. This made the actual design prototype process seamless and relatively quick.

More text here…

Presenting our final prototype

The final prototype was then used as a way to quickly validate our overall concept with prospective users and people likely to be buying customers. Once we tested we got plenty of actionable feedback we could then iterate on and strengthen our broader concept.

More text here…


Overall we had positive reception from users in the feedback sessions with lots of actionable next steps and things we hadn't thought of. Also the client was very pleased with the experience and also the sprint format.

Next Project

Fidelity Investments