Notre Dame Athletics
Building on a legacy of fan loyalty that generates revenue and unites Notre Dame fans for generations.
The home screen of the experience of the fan game day experience app
Overview
Notre Dame, a renowned sports brand, sought new ways to activate their passionate fan base and strengthen loyalty. They faced challenges in identifying the right problem to focus on and engaging fans both in-stadium and remotely.
DEPT®'s fresh perspective and innovative approach appealed to Notre Dame in order to overcome these challenges, creating a solution that resonates with fans, enhances their experience, and drives revenue.
Date
03/08/2023 - 03/14/2023
My Role
Lead Designer
Team
Testimonial
“Yes, these sessions have been awesome! Y'all are rockstars!!! Special shout outs to Yerri for making prototype magic in less than 24 hours (our whole team is stunned)”
Jessica Brubaker Horst
A look at the sketches and dot voting that we ended with from the sprint team
Impact
The core sprint team on day 1 defined the long term goal for Notre Dame Athletics and also some sprint questions
At the end we did a design sprint debrief after our 5 user interviews and it was great to see all the sprint questions we answered and the new questions that came out of the engagement
Above you can see how game day events at the stadium could be displayed and filtered and also how an event details page would be treated
To bring the experience together we imagined a more streamlined ticket experience to have an artifact that fans can keep to track all the games they go to.
Approach
The design sprint methodology was utilized to rapidly prototype and validate a solution, efficiently addressing challenges within a limited timeframe.
This approach involved cross-functional collaboration, structured exercises, and iterative testing.
By leveraging the design sprint, valuable feedback was gathered early on, ensuring the final solution met user needs and project goals.
This streamlined process saved time and delivered a validated solution within the given constraints.
My Contributions
As the lead designer on the design sprint I was tasked with asking the right questions to the core team to quickly get up to speed on the pain points of the current fan experience for Notre Dame fans. I also assisted the facilitator in keeping the team focused and on task while being hybrid.
Learnings
Being able to validate ideas quickly and cost effectively with a client team allowed them to be nimble and pivot as needed despite having many stakeholders and sometimes competing priorities.